My me-too social object theory post.

Many thanks to James Whatley for sending this my way; he likely understands this much better than I do but I’m going to attempt my own description and cross my fingers that I get it somewhat right.

You might be interested in social object theory if (1) you’re building a social network, (2) you’re building a community within an existing network or (3) you’re trying to figure out what makes successful social networks tick. I’m posting this for that third reason…