Fitbit Sales Go Flat

The International Data Corporation (IDC) has published some stats for wearable sales in the first quarter of this year, which I caught on Liliputing. The big story? Fitbit has been overtaken in sales and market share by both Apple and Xiaomi. This doesn’t necessarily mean that Fitbit has fallen out of favour with its user base, but might indicate that the market for fitness trackers is at the saturation point.

According to the numbers Apple and Samsung have both shown impressive year over year growth, at 64.1 and 90.8% respectively. Xiaomi’s dominant market share certainly caught me by surprise, until I realized that their cheap and cheerful Mi Band 2 is available through Amazon Prime in Canada and the USA. Also of interest is the complete absence of any specific device running Android Wear. A breakdown of market share by wearable OS would have been instructive here.

To put wearable shipments in perspective, IDC reports that Samsung shipped 79.2 million phones in the same quarter as Apple’s 3.6 million smartwatches and Xiaomi’s 3.6 million fitness trackers. In other words, the addressable market for these things is still pretty small.

Links: IDC (1) (2), Liliputing, Mi Band 2 on Amazon (1) (2)

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