Life as a Smartphone User in India

I’m always fascinated by the mobile phone culture of other countries, be it the die-hard keitai users of Japan or the magic of M-Pesa mobile payments across great swaths of Africa. A couple of summers ago I linked to the XDA Atlas, providing some fantastic insight into that site’s worldwide user base. This past week on r/Android a redditor from India posted about the peculiarities of using a smartphone in that country. I thought it would be interesting to share a few highlights, so here they are…

First off, it would seem that most Indian smartphone users are on prepaid plans. That in itself isn’t so unusual, until you consider that dual-SIM support is a must-have feature for them. The redditor explains why:

Telenor’s call rates are dirt cheap, but its data speed is bad. On the other hand, Airtel has good data speeds, but its call rate is way more than Telenor’s. So many people use Telenor for calling and Airtel for data, getting the best of both without shelling out double the money.

Dual-SIM phones will never be popular here in the west because carriers will never sell them—more specifically, they’ll never undercut themselves by giving their customers the option of a second provider on the same device. That’s definitely an advantage of a prepaid market, that users can easily obtain unlocked phones with dual-SIM support.

The bad news with prepaid—for India, at least—is that SMS is much more expensive. According to the redditor users have largely abandoned it in favour of data-driven alternatives like WhatsApp and Nimbuzz. Remember Nimbuzz? That former XMPP aggregator is now its own proprietary service, the most popular one on the subcontinent, apparently.

To find out which smartphones are popular in India and more, check out the reddit thread immediately below. Dual-SIMs ftw! 😎

Source: r/Android

Leave a Reply