A bold proclamation that I made at the start of 2017 is still holding up almost three months later; traditional watchmakers are announcing more and more of the best-looking smartwatches, putting similar efforts by the likes of Huawei and LG to shame. Yes, I’m deliberately conflating “best-looking” with “best” here—if you’re fretting about how much RAM your smartwatch has, you’re doing it wrong.
Look instead to the new Android Wear models announced at the Baselworld trade show in Switzerland this past week. Movado, Diesel, Montblanc… all great-looking watches with first-party customizable faces and—surprise!—the added utility of notifications on your wrist. It’s as much jewellery as it is tech, and that’s not at all a bad thing.
It might not be enough to win back folks who’ve given up on wearing a wristwatch altogether, nor entice those who’ve never worn one in the first place. On the other hand (pun intended), not every watch-wearer cares about monitoring their heart rate or even tracking their steps—there are plenty of Fitbits for that. For the serious watch fan in the market for a good-looking timepiece with notification support, 2017 looks to be a very good year. Just do yourself a favour and set the fashion bar a little higher than your local Best Buy.