An easy way to make your average smartwatch fan angry is to mention the mere existence of the TAG Heuer Connected—this $1,500 USD luxury item is easily three times the price of your typical Android Wear watch. It’s cheap for a TAG, though, and the option to upgrade to an exclusive Carrera mechanical edition after two years (for an additional $1,500 USD) seems to have worked for the company’s addressable market; TAG has so far sold about 56,000 smartwatches, more than doubling their initial projected sales of 20,000 units.
What makes it modular? Apparently the user will easily be able to swap straps and clasps, which is nothing especially new. But it’s also possible that the head unit will have both mechanical and “smart” functionality built-in—perhaps, for example, an electronic smartwatch display on one side and a traditional watch movement on the other. That would be similar to the Halda Space Discovery, also reviewed by aBlogtoWatch.
If this is indeed what TAG is planning, expect it to be priced accordingly. It might make the company’s first generation Connected seem like a bargain.