Samsung’s strategy of beating Apple to market with their own flagship phablet has now completely, irreversibly and permanently backfired. Early this morning The Wall Street Journal reported that the product has been discontinued altogether.
In Canada and the USA it was the carriers who bore the brunt of Note7 returns during the initial recall, and when it became clear that replacement devices were also faulty it was time to cut their losses—on Sunday AT&T decided to stop selling the Note7, followed soon after by Best Buy, Sprint and Verizon.
For Samsung it’s been a disaster on three fronts—manufacturing, sales and PR. A user of a faulty replacement Note7 received a text message from Samsung that was clearly not meant for him:
Just now got this. I can try and slow him down if we think it will matter, or we just let him do what he keeps threatening to do and see if he does it
All this has at least one mobile industry expert—Tomi Ahonen—to wonder if this is the end of the Note line altogether. According to him, the damage to Samsung’s brand will last for at least a year, if not more.