The Internet Reacts to Apple’s New Smart Battery Case

Product Shot

Yesterday Apple quietly released this $99 USD Smart Battery Case for the iPhone 6 and 6s. Or so they thought.

In short order the Internet was all over this, and with good reason: the thing is hideous. Honestly, would anyone buy this over a Mophie juice pack just because of the Apple logo on the back?

It’s a rare misstep for a company that prides itself on design, devoting entire videos to components used in their products and how they fit together. Sure, it’s only an accessory, but by Apple’s own high standards I’d have expected them to come up with a more elegant solution than this.

And with that I present to you, the scorn of the Internet!

What hump?

Apple reveals iPhone battery life fix … try not to laugh

Think Different

Apple’s New Battery Case Looks Like An Orthopedic Shoe For Your iPhone

Thicker phone?

Hate Apple’s new iPhone battery case? Don’t buy it

Ooh, someone’s touchy… 😛

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