Monthly Archive for September, 2010

My me-too social object theory post.

Many thanks to James Whatley for sending this my way; he likely understands this much better than I do but I’m going to attempt my own description and cross my fingers that I get it somewhat right.

You might be interested in social object theory if (1) you’re building a social network, (2) you’re building a community within an existing network or (3) you’re trying to figure out what makes successful social networks tick. I’m posting this for that third reason…

What was Web 1.5, anyway?

Before we can feel any sorrow over the death of Web 1.5, I guess we need to understand exactly what it was in the first place.

It was obviously not Web 2.0 — so what was it, exactly…?

Picnik’s pro photography effects.

I’m not entirely sure when this happened, but Picnik have set up some really cool and useful “pro” effects for their users, whether they’re paying for the premium services or freeloading like me…

Honeycrisp, the other proprietary apple.

I’m a big fan of Fuji apples — together with Royal Galas they are, in my opinion, the sweetest apples for eating that you can get. But there’s another apple that’s in season right now, called the Honeycrisp. I did a bit of Googling and found that their taste compared favourably with my preferred eating apples of choice, so I ordered some from my online grocer.

That was before I found this link…

A fairly bulletproof social media strategy.

So what do you do if you’re an airline that wants to draw more people to your site? If you’re Finnair, you hold a contest and choose four lucky winners to travel the world and generate content for it.

The key, of course, is finding the right people. Which is why I’m entering…